I'm fairly new to SEO, and I have a question.

We have a fishing tackle website, and some of our keywords are getting fairly high rankings now - position 3 or 4 (try feeder rods and fishing waders). These terms have a monthly search volume in excess of 40k.

However, we're getting very low visits reported by our analytic software, less than 27 for the last month for feeder rods, for example.

We're confident that our analytics software is tracking properly; we're appearing 'above the fold'... does anyone have any ideas why visit volume should be so low?



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